In today’s fast-paced market, businesses are constantly seeking cost-effective methods to reach local customers. One of the most powerful yet affordable tools available is Every Door Direct Mail (EDDM), a service from the United States Postal Service (USPS) that allows businesses to target specific areas without the need for a mailing list. When paired with Print With Design, EDDM becomes even more affordable, with prices starting under $0.50 per mailer, including printing! This gives businesses of any size an edge when it comes to reaching potential clients in their local community without breaking the bank.

Why Choose EDDM for Your Marketing Campaign?

• No Mailing List Required: USPS helps you target every household in your chosen area, eliminating the need to purchase or maintain mailing lists.
• Affordable Pricing: With Print With Design, EDDM campaigns can start for less than $0.50 per mailer, making it one of the most budget-friendly ways to reach local customers.
• Local Targeting: Perfect for small businesses, real estate agents, and service providers, EDDM enables you to pinpoint specific neighborhoods or postal routes.
• High Engagement: Unlike digital ads, mailers land directly in customers’ hands, increasing the likelihood of them being noticed.
• Customizable Designs: Use our design portal to create visually appealing mailers that grab attention and resonate with your target audience.

Example of a 1000-Mailer Campaign

Let’s take a look at a hypothetical EDDM campaign with Print With Design to see how effective it can be.

• Campaign Size: 1,000 mailers
• Price per Mailer: $0.50 (including printing and mailing costs)
• Total Campaign Cost: $500

Assuming a 10% conversion rate, 100 potential customers respond to your campaign. Out of those 100, let’s say 10% (or 10 people) close as confirmed sales.

• Average Sale Value: $5,000
• Total Sales from Closed Deals: 10 closed sales × $5,000 = $50,000

For an initial investment of just $500, your business can generate $50,000 in revenue from confirmed sales, showing the incredible return on investment that EDDM can deliver. This example highlights how targeting the right audience at a low cost can drive significant revenue. Ready to start your own EDDM campaign? With Print With Design, you’ll have access to cost-effective mailing solutions that can help you grow your business. For more information, check out this interactive tool to see how you can plan and execute your own successful mailer campaign: Click here to explore.