We hear the word Social media and the first motives that come to mind is POST, LIKES, SHARES, and when does the engagement start? Let’s look at this from a traditional marketing aspect and how the same science works but evolved. In the 19XXs it was normal to see door-to-door sales rep pushing products (Information), establishing credibility (hear it from a neighbor “The Jones Effect”), and closing deals. So the questions is how do you market to today’s audience? How do you close a deal? The answer is BLOGGING….really Blogging! After you have created your “Logo“, start identifying your audience by being where they engage. Facebook groups by niche, Instagram via Hashtags, LinkedIn for business, twitter, snapchat, tiktok, and more. I recommend trying the apps out first for about a week to see what your competitors are doing, the Big Dogs and the Underdogs. This will help with learning the dos and don’ts in regards to creating inciteful posts especially during the holidays.

1. Create a Facebook, Instagram, LinkedIn, Twitter, Snapchat, Tiktok Account. (This will help your business with being around your targeted audience).
2. Use an graphic editor like Canva (Online) or Adobe (Offline) to create your images for your social media pages. (You can also hire a graphic designer).
3. Once your online page has the brand on it, now it’s time to grab your social media codes and add this to your website. These special codes will help retarget users that have visited your website. Example if user A goes on the site for 60 Secs or Less show coupon 30% off, but if user B spent 5 mins or more give them up to %20. Very helpful in creating the “Last minute” deals or incentive to buy now before the special runs out! (Advance business owners can cater the ads differently by gender, age, and more).
4. Start looking at frequently asked questions (FAQS) and start writing these into your blogs and respond with solutions. After a while your blog will be a resource for your industry. For the search engines a page that has many shares, likes, and backlinks is worth being on the 1st page. Next time you do a Search engine search pay attention to who is on the 1st page without being a sponsored AD.