In today’s highly digital marketing landscape, it can be easy to overlook the value of traditional mail campaigns. Yet, direct mail marketing continues to be a powerful tool for reaching local and target audiences. Two popular methods of reaching customers via mail are Direct Mailers and Every Door Direct Mail (EDDM). While both methods involve sending marketing materials to potential clients, they differ in approach, targeting, and execution. Here’s a closer look at each and how to decide which method best suits your business needs.

What is a Direct Mailer?

A Direct Mailer is a targeted marketing campaign that involves sending promotional materials directly to a list of specific addresses. These addresses could belong to your existing customers or prospects that fit a certain demographic or interest. You have full control over who receives your mailers, making this method particularly useful when you want to engage with a well-defined audience.

Key Features of Direct Mailers:

• Targeted Approach: You can select specific recipients based on demographics, past purchases, or geographical location.
• Personalization: Since you know your recipients, you can tailor your messaging to make it more personal and engaging.
• Higher Engagement: Personalized content often leads to better engagement and response rates.
• Cost Consideration: Direct mailers can be more expensive due to the need for buying targeted mailing lists and higher postage costs.

If you’re looking to send personalized postcards, flyers, or promotional materials to a curated audience, check out our Direct Mailer options.

What is EDDM (Every Door Direct Mail)?

Every Door Direct Mail (EDDM) is a marketing service provided by USPS that allows businesses to reach every household within a chosen geographical area. Unlike direct mailers, you don’t need to have a mailing list of specific names or addresses. Instead, you simply select a zip code or neighborhood, and USPS delivers your mail to every residence in that area.

Key Features of EDDMs:

• Broad Reach: EDDM allows you to blanket entire neighborhoods or areas, making it ideal for businesses looking to expand their local presence.
• Cost-Effective: EDDM is generally less expensive because you’re not paying for individual mailing lists or higher postage fees. USPS provides a bulk mailing discount.
• No Mailing List Required: You don’t need a list of addresses; USPS delivers your materials to all homes in the selected area.
• Best for Local Businesses: This method works well for businesses targeting specific communities or localities, such as restaurants, real estate agents, or local events.

For businesses looking for a more cost-effective way to target a wide audience, our Custom EDDM Print Solutions are a perfect choice.

Which One is Right for You?

When choosing between Direct Mailers and EDDMs, consider your business goals, budget, and target audience:

• If you’re looking for a highly targeted, personalized approach and have a defined customer base, Direct Mailers are your best bet.
• If you’re aiming to saturate a local area with your message and don’t need a specific mailing list, then EDDMs are an excellent, budget-friendly option.

Both methods have their strengths, and at Print With Design, we offer professional solutions for both Direct Mailers and EDDMs to help you reach your marketing goals. Whether you’re looking to send targeted postcards or want to blanket an entire neighborhood, our team is here to help you design, print, and execute your campaign seamlessly. Start your next mailing campaign today with our Direct Mailers or EDDM Print Solutions.