Every Door Direct Mail® (EDDM) is a service from USPS that allows you to blanket a neighborhood with mailers—without needing a mailing list. It’s ideal for real estate agents promoting a new listing, contractors targeting local homeowners, or any business trying to drive traffic to a location or website.
Instead of sending mail to individuals, you choose postal routes, and the USPS delivers your postcard to every residential address along that route. Best of all? You only pay around 23¢ per piece in postage, making it one of the most budget-friendly forms of marketing available.👉 You can calculate delivery routes and pricing using this USPS EDDM tool.
Design Tips for a High-Converting Mailer
1. Use an Attention-Grabbing Headline
You only have a few seconds to catch someone’s eye. Lead with a bold benefit or offer (e.g., “Get Your Roof Repaired in 48 Hours” or “New Listing Just Hit the Market!”).
2. Include a Clear Call to Action
Don’t assume people will know what to do next. Tell them:
👉 “Scan the QR Code to Book a Free Estimate”
👉 “Visit Our Website to Claim Your Offer”
👉 “Call Us Today Before It Expires!”
3. Always Add a Website, QR Code, and Phone Number
Too many mailers forget this. A strong design makes it easy for readers to connect with you instantly. QR codes are perfect for linking to a website or landing page in seconds.
4. Keep It Clean and Professional
Avoid clutter. Use 2–3 fonts max, ensure everything is aligned, and stick with a cohesive color palette.
Don’t Have a Designer?
No problem. You can:
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Hire a Graphic Designer Here – We partner with trusted freelancers.
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Or use Fiverr to connect with vetted design talent (affiliate link).
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Be sure to give them our EDDM Template for 6.5″ x 9″ postcards to get started.
Ready to Print?
Once your design is ready, we’ll take care of the rest.
✅ Full-color, double-sided 6.5″ x 9″ EDDM prints
✅ Print-ready for USPS bundling
✅ Affordable rates, fast turnaround
Conclusion: Direct Mail Isn’t Dead—It’s Just Underrated
Digital ads come and go, but a well-designed postcard gets held, seen, and remembered. With EDDM, you don’t need to overthink targeting—you just need a bold offer, clear call to action, and a reliable printing partner.
Whether you’re selling homes, promoting local services, or just trying to stay top-of-mind in your neighborhood, direct mail is still one of the most affordable and effective ways to generate leads.
Ready to launch your campaign?
👉 Hire a Designer
👉 Download the Template
👉 Order Your Prints